A PANORAMIC OVERVIEW OF SOCIAL RESPONSIBILITY APPROACH AND PRACTICES IN TURKEY
(KURUMSAL SOSYAL SORUMLULUK VE TÜRKİYE'DEKİ BAŞLICA UYGULAMALARINA PANORAMİK BİR BAKIŞ )

Author : Muhammet ERBAY  , M.Mert ASLAN  
Type :
Printing Year : 2022
Number : 49
Page : 1171-1186
    


Summary

The main purpose of the study that was prepared through the literature review method is to shed more intensive light on the concept of corporate social responsibility (CSR) as a part of public relations in institutions and organizations. So this article, which examines the content of corporate social responsibility activities, their impact on society, and their contribution to the sustainable performance of companies, also includes some well-known examples of corporate social responsibility in Turkey. As it is widely and generally known, corporate social responsibility is based on the social and environmental, and economic concerns of the institutions and organizations that are indispensable in their activities and relations with their target masses and stakeholders. Practices of social responsibility should be connected with social projects that are mainly for the benefit of the natural environment and society. They should also pay attention to the interests of future generations since what a generation does now will also affect the quality of life of future generations. That’s why it is known as an integral part of public relations all over the world. To put it in another way, it is never possible to imagine public relations without social responsibility. This is not limited to considering the interests of society, but also an ethical responsibility towards the country and the state, and nature. Because it respects human rights, different beliefs, and opinions; does not allow discrimination; communicates with all social groups; encourages everyone to cooperate and help each other; contributes to the welfare and happiness of the society, and receives feedback from the society at last to make better social responsibility activities. Therefore, all the companies operating at a professional level have a detailed policy regarding CSR and a professional team working for it. This team continuously provides regular and serious reports to the company management including proposals on socially responsible activities and projects. This study aims to reveal the conceptual framework of corporate social responsibility in a wider way than usual as well as to reveal the prominent examples of the concept in Turkey. In addition, the article has complied with the ethical rules of publication.



Keywords

Public Relations, Corporate Social Responsibility, Communication



Abstract

The main purpose of the study that was prepared through the literature review method is to shed more intensive light on the concept of corporate social responsibility (CSR) as a part of public relations in institutions and organizations. So this article, which examines the content of corporate social responsibility activities, their impact on society, and their contribution to the sustainable performance of companies, also includes some well-known examples of corporate social responsibility in Turkey. As it is widely and generally known, corporate social responsibility is based on the social and environmental, and economic concerns of the institutions and organizations that are indispensable in their activities and relations with their target masses and stakeholders. Practices of social responsibility should be connected with social projects that are mainly for the benefit of the natural environment and society. They should also pay attention to the interests of future generations since what a generation does now will also affect the quality of life of future generations. That’s why it is known as an integral part of public relations all over the world. To put it in another way, it is never possible to imagine public relations without social responsibility. This is not limited to considering the interests of society, but also an ethical responsibility towards the country and the state, and nature. Because it respects human rights, different beliefs, and opinions; does not allow discrimination; communicates with all social groups; encourages everyone to cooperate and help each other; contributes to the welfare and happiness of the society, and receives feedback from the society at last to make better social responsibility activities. Therefore, all the companies operating at a professional level have a detailed policy regarding CSR and a professional team working for it. This team continuously provides regular and serious reports to the company management including proposals on socially responsible activities and projects. This study aims to reveal the conceptual framework of corporate social responsibility in a wider way than usual as well as to reveal the prominent examples of the concept in Turkey. In addition, the article has complied with the ethical rules of publication.



Keywords

Public Relations, Corporate Social Responsibility, Communication