Vernacular can be described the visualization of the forms of culture. The concept of vernacular design has been the visual language created by local history and culture. This concept has been used extensively in the field of architecture, but nowadays it has been also utilized in visual communication design in a multidisciplinary context. Vernaküler, which refers to the graphic products produced by local artisans in our country in a master-apprentice relationship without any training, and this can be assosiated with the visual cultural relationship of the local anonymously. This stuydy tries to reveal how vernacular design is in Erbaa and how the 17 workplace signs included in the research are handled and applied within the professional discipline. When the relevant literature has been searched, it has been observed that the vernacular subject, which is dealt with in various disciplines such as architecture, is not sufficiently addressed in the context of graphic design. This study conducted with the aim of contributing to the field, is noteworthy in terms of determining how the design culture in Erbaa district of Tokat province is handled vernacularly in signboard designs. The workplaces where the interview form was applied are 17 in total. The study is a qualitative study conducted by interview and document review method. When 17 vernacular signs analyzed in the study, it has been concluded that fonts without serifs were preferred more than serif fonts. Within the context of the study, the oldest vernacular signboard in Erbaa is 1950 and the most recent signboard dates back to 2010.


Vernacular design, sustainability, signage design.