The purpose of this study is to investigate the processes that lead from the ideal to the syndrome and the impact of technological developments on the health management of women who have adopted the superwoman ideal due to cultural ideals and expectations in Turkish society. To achieve this, a phenomenological design, one of the qualitative research methods, was employed. During the initial stage of the research, the 'Superwoman Scale' was administered to 158 female managers from 16 private hospitals in Kayseri province to identify those with a high level of superwoman ideal. The research employed criterion sampling, which is one of the purposeful sampling methods. In the second stage, we reconnected with 10 individuals who identified with the superwoman ideal and conducted semi-structured interviews to gauge their perceptions of digital technologies. We used MAXQDA 24 Qualitative Research Program to analyze the interview data thematically. As part of the research, women's opinions on being a superwoman were questioned. According to the responses given, being a superwoman means trying to keep up with everything and everyone, juggling multiple roles, and striving to be good at everything one does. Additionally, the participants' views on technology were also examined, with technological advancements seen as a means of making life easier. It has been concluded that women perceive technology positively as it brings them closer to perfection and excellence. However, it has also been found that women benefit from technology in areas such as facilitating professional processes, education and knowledge acquisition, and easing household chores. It has been observed that this provides an opportunity to positively influence the desire to adapt to multiple roles and achieve success, as well as to control perceived societal and internal pressures.

Superwoman ideal, superwoman syndrome, women health managers, digital technologies.