While businesses make their financial analysis and planning according to the balance sheet and income statement, businesses that want to make more accurate decisions also benefit from the cash flow statement. In this context, businesses are divided into profiles according to the criteria determined by Gup et al., based on cash flows from operating activities, cash flows from investment activities and cash flows from financial activities, which are the components of the cash flow statement. In this study, cash flow profiles developed by Gup et al. were determined according to the 2012-2021 cash flow table data of 47 companies traded in the Borsa Istanbul (BIST) 100 index. According to their cash flow profiles, 57.87% of the companies are 2nd profile “successful businesses”, 23.19% are 4th profile “growing businesses”, 8.51% are 3rd profile “declining or restructuring companies”. ” and 8.30% clustered in the 6th Profile “fast growing young business” profiles. The CRITIC-based MOORA method, one of the multi-criteria decision-making methods, was used in the ranking, which was made by taking into account the cash flow profiles of the companies. Which of the criteria determined in the ranking of the companies will be explained better by the CRITIC method, and the ranking of these companies according to the determined criteria was made by the MOORA method. According to the criteria weighting made with the CRITIC method, the most important criteria to be taken as a basis for the ranking of the companies were determined as leverage ratio, group model score, stock return, market value / book value ratio, price earnings ratio, total debt and earnings per share. EGEEN, KUTPO, SASA, HEKTS and OTKAR were identified as the top 5 companies in the ranking based on the MOORA method, taking into account the financial ratios and the group model score.

BIST 100, cash flow statement, cash flow profiles, critic method, moora method.