EXAMINATION OF THE VIEWS OF “POTENTIAL EMPLOYEES IN THE TOURISM SECTOR” IN RELATION TO THE ROLE OF THE CORPORATE IMAGE IN THE BUSINESS CHOICE
The aim of the study is to identify the elements of a positive / negative corporate image, the reasons that drive prospective employees to apply to businesses with positive corporate images and factors of organizational attractiveness. The research was carried out on students studying at Tourism Faculty, Nevşehir Haci Bektas Veli University. Interview method was used as the main method of data collection. In the study, case study was used. The data were collected with the "Standardized Open-Ended Interview Form". To ensure validity of the interview form, two experts in the field were consulted. The interview form was applied to students who are randomly selected among students with work experience and equally from each department. Students were asked to express their thoughts and opinions in their own handwriting. Collected data were analyzed descriptively. Direct quotation was given from student opinions to increase the validity. According to the results of this study; factors such as giving value to the employees, giving higher salary, offering opportunities to improve the personnel, keeping the workplace hygienic and ensuring order and discipline at the workplace are the characteristics both of the business in which the participants want to work and of a positive business image. Therefore, a good business image attracts potential workers to work in that business.

Keywords
Corporate Image, Selection of workplace, Organizational attractiveness.