In this study, based on the evaluations of the managers of hospitality establishments in Sakarya, the aim was to determine which digital transformation activities are implemented in their establishments and to investigate personal views of the managers on the effect of digital applications on productivity. The study was conducted face to face between 1 March 2021 and 1 June 2021. The qualitative research method was used in the study. In this context, questionnaire and interview questions were generated in order to determine the demographic information of the participants, their personal evaluations on digital applications, and the digital applications used in the establishments. For the study sample; face-to-face interviews were conducted with on managers from the hospitality establishments at the centre and districts of Sakarya. In these interviews, managers stated that digital transformation is an important practice and that it contributed to personnel performance and consequently to the efficiency of production of service. Managers stated that they follow the digital applications of competing establishments very closely. Managers stated that the personnel may have a lack of training regarding the use of digital applications in their establishments and there may be a security vulnerability in terms of data protection against cyber-attacks, as well as high costs. Digital technology will accelerate the hospitality establishments operating in Sakarya. The implementation of digitalization will benefit the development of establishments and the development of their economies. Establishments that follow digital developments, have a vision of innovation in terms of science and technology and transform the service production into a way that will adapt to innovations, will be able to continue their existence. It can be said that the use of rapidly developing information and communication technologies in the tourism industry will be effective in increasing the quality of service production and personnel performance.

Digitalization, Digital Tourism, Efficiency, Sakarya